Jefferson County Fair Park Unveils New Logo, Solidifying its Unique Identity

JEFFERSON, WI – As part of an ongoing effort to establish distinct identities for the Jefferson County Fair and Jefferson County Fair Park, Fair Park is proud to introduce its new logo, designed in collaboration with Saffire. This marks the next step in separating the branding of the Fair, an annual event, from the year-round operations of Fair Park as a premier venue for events, exhibitions, and community gatherings.

The new Fair Park logo thoughtfully incorporates elements that honor its connection to both Jefferson County and agriculture, while also emphasizing its unique role within the community. The color scheme aligns with Jefferson County’s official branding, reinforcing Fair Park’s position as a county-operated department. The green arch represents a bridge between community and agriculture, symbolizing flexibility, adaptability, and the ability to grow alongside the needs of those it serves.

Additional design elements capture the essence of Fair Park’s setting and purpose:

• Lush trees reflect the park-like environment that makes Jefferson County Fair Park unique among fair-grounds, providing a welcoming and scenic space for events year-round.
• The barn at the center is the same symbol used in the new Fair logo, creating a subtle yet important connection between the two brands while celebrating the area’s rich agricultural heritage.
• A radiant sun, inspired by the original Fair logo, represents fresh, new opportunities for events and initiatives that will shape Fair Park’s future.

“We are excited to share this new identity with the Jefferson County communities,” said Becky Roberts, Fair Park Director. “As we enter a stage of re-set, these fresh brand images provide momentum for our decision-making processes and reinforce our commitment to innovation, growth, and service.”

To further this transformation, both the Jefferson County Fair and Fair Park will launch brand-new websites at the end of the month, integrating these new visual identities. Saffire, which also serves as the Fair’s ticketing partner, has been instrumental in crafting a cohesive and modern online presence that aligns with the evolving vision for both entities.

This marks a new chapter for Jefferson County Fair Park—one that honors tradition while embracing the future. Stay tuned for the website launch and follow us on social media for updates!

About Jefferson County Fair Park

Jefferson County Fair Park is a year-round event venue dedicated to serving the local community with a diverse range of events, from agricultural showcases to concerts, trade shows, and more. As a department of Jefferson County, Fair Park continues to evolve as a dynamic hub for education, entertainment, and celebration.