Jefferson Main Street Association and Jefferson Area Chamber Partner to Host Cider, Seltzer & Beer Walk

Jefferson, WI — September 8, 2025 — The Jefferson Main Street Association, Inc. (JMSA) and the Jefferson Area Chamber of Commerce are excited to announce their partnership in presenting the Cider, Seltzer & Beer Walk on Friday, October 10, from 4:30 to 8:30 p.m. in downtown Jefferson.

The event invites participants to explore downtown Jefferson while sampling a variety of ciders, seltzers, and beers at local businesses. The evening offers a unique opportunity to enjoy a fun night out, discover local shops, and experience the energy of Jefferson’s historic downtown.

“This partnership between JMSA and the Chamber really highlights what makes Jefferson special,” said Amy Maresch, Executive Director of JMSA. “By working together, we’re able to create events that support our businesses and give people a reason to come downtown, have fun, and connect with our community.” Tickets are $25 and available now on the JMSA website at www.jeffersonmainstreetassociation.com. Each ticket includes entry to all participating businesses and beverage samples at each stop. Quantities are limited.

“We know people are looking for experiences that combine fun with community connection,” Maresch added. “The Cider, Seltzer & Beer Walk does exactly that — it brings people downtown to enjoy great drinks, shop local, and see everything Jefferson has to offer.” For more information and to purchase tickets, visit www.jeffersonmainstreetassociation.com.

Contact: Amy Maresch Executive Director Jefferson Main Street Association 920-397-2005 | jmsainc@gmail.com